"Create economic empowerment for the service industry" isn’t just a slogan; it’s our mission, and the heart of everything we do. We’re laser-focused on SMBs in skilled trades - the craftsmen who keep our communities running. These unsung heroes pour years of grit, sweat, and sacrifice into building something of their own. They’re not chasing unicorn dreams; they’re fighting for independence, stability, and freedom.
Yet, these local SMBs are being pushed out - squeezed by Goliath incumbents with deep pockets, outdated systems, and unfair advantages. At ResQ, we’re flipping the script. We’re arming trades and service entrepreneurs with AI tools that help them grow faster, smarter, and more profitably. This is a revolution - one where the underdog thrives.
We’re not here to make tweaks. We’re here to redefine the playing field, for those who keep our world running. And we are doing it with bold thinking, relentless urgency, and a bias toward action. This is our movement, and it’s powered by people who believe that ambition and humility are not contradictions - they are our greatest strengths.
At ResQ, we are all entrepreneurs first. The best entrepreneurs move fast, test constantly, and push for breakthroughs without waiting for permission. That’s the mindset we embody. We challenge ourselves and each other to rise to the occasion, to think bigger, to move faster, and to never settle for “good enough”.
Our team comprises the most talented, driven, and caring people - those who show up for one another, work hard for our customers, and push each other to improve every day. We celebrate wins and face challenges as one unified team, not alone. It’s this mix of high standards and genuine care that makes ResQers want to build together for lasting impact.
Winning teams are built on three core principles of performance, trust, and accountability. Our four values guide the actions we take to foster a cohesive and high-performing team:
1. Take Extreme Ownership: We don’t just do our part, we own the whole outcome. Wins and losses, big and small. We take accountability with founder-level intensity. No excuses. No blame games. We go deep, ask hard questions, and execute with precision. Because reshaping an industry doesn’t happen on the sidelines - it happens when everyone plays as if the game is on the line.
2. Deliver “WOW Experiences”: Our customers aren’t just users, they’re the reason we exist. We’re fanatical about delivering value that blows their expectations out of the water. From a line of code, to a customer support ticket, we aim to create moments that leave people saying “WOW.” We measure ourselves not by effort, but by impact, and we cut anything that doesn’t move the needle.
3. Lead by Example: We are builders who roll up our sleeves, diving in with grit and determination to deliver results. We uphold our values as unwavering commitments, leading with authenticity and courage. We speak truths we’d say to anyone’s face, without fluff. Through iterative learning, and open dialogue, we strive to improve by 1% every day, fostering trust and collaboration without compromise.
4. Break Through Walls to Win: We move very fast. We attack problems. We don’t wait for perfection - we relentlessly build, test, and ship. We’re here to win with urgency, discipline, and a fire in our gut to create generational impact for service businesses. When there’s a wall in our way, we don’t go around it - we run through it.
We believe in small teams driving big impact. That means flat structures, no bureaucracy, and maximum ownership. We’re building to stay lean and laser-focused because staying small means staying fast, staying accountable, and staying dangerous to anyone who underestimates what we’re capable of. Builders who roll up their sleeves - who are fiercely customer-driven - drive our roadmaps and shape our future.
We're building an AI-first company - not just because it’s modern, but because it’s necessary. We leverage technology to give our customers a competitive edge, outpacing the industry’s incumbents and helping trades and services achieve more with less.
We operate like a pro sports team, disciplined, driven, and obsessed with winning. Everything we do - every sprint, every decision, every product - must drive meaningful outcomes for our customers. If it doesn’t, we cut it. If it does, we simply double down.
We’re not just building a company - we are dreaming much bigger to build a legacy. One where the trades entrepreneurs rise. Where local operators win. Where smart, driven, humble people come together to do work that actually matters. We’re not here to play it safe. We’re not here to follow. We’re here to lead, empower, and transform.
This is our charter. Our culture.